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How Lies Live and Grow in the Brain
Continue to the storyAn interesting and timely op-ed piece in the Times covers a phenomenon, known as source amnesia, that can lead people to forget whether a statement is true. Even when a lie is presented with a disclaimer, people often later remember it as true. With time, this misremembering only gets worse. A false statement from a noncredible source that is at first not believed can gain credibility during the months it takes to reprocess memories. The article presents the science behind the success of swift boat ads and other campaign lies.