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Superfood or Monster From the Deep? | Gainesville.com | The Gainesville Sun | Gainesville, FL
Continue to the story"People just aren't eating salmon or sardines twice a day," said Ellie Halevy, director for marketing of Tropicana, which is owned by PepsiCo. "But they will drink two glasses of orange juice, if it has no fishy taste and all the benefits." Orange juice laced with anchovies is one example of the latest way major food companies are competing for health-conscious consumers: plugging one food into another and claiming the health benefits of both.