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Barack Obama's Million-Dollar Text Message?
Continue to the storyEstimating how much Obama spends -- and how much the U.S. mobile business will receive -- depends on a few factors: How many people have signed up to receive the message; what percentage of those people pay for bulk text-message plans; and how much Obama's campaign pays to send out its bulk messages. But via a combination of guesswork and homework, we figure that the VP announcement could generate as much as $3 million for the U.S. wireless business, split evenly between Obama's campaign and his supporters.