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Human Flesh Search: Vigilantes of the Chinese Internet

The first time I noticed the term "ren rou sou sou" on a Chinese website, I was taken aback. "Human flesh hunting" is a literal translation, but the term, applied to the Internet, means a search engine that runs on people power - "human flesh searching engine." In December 2007, a 31-year-old Beijing woman named Jiang Yan jumped off the 24th floor balcony of her apartment. A post on her blog before her suicide blamed her death on her husband's extra-marital affair. News of this "death blog" spread on the Chinese Internet and soon, a mass of outraged netizens launched a "human flesh search engine" to track down the guilty parties.