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YouTube, Comedy Central Tussle More About Ad Inventory Than Copyright

While the battle currently centers on Comedy Central clips, the war is reportedly more about pre-roll ads than copyright concerns. ... Unlike Comedy Central's broadband offering Motherload (or similar offerings from Viacom-owned MTV and VH1), clips on YouTube don't include pre-roll ads, which is vexing to Viacom. It sees a large potential sales opportunity going to waste, and is using the DMCA requests as leverage in an attempt to get YouTube to allow both pre-roll ads on their content.

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