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'Eternal Sunshine' director said to be behind Microsoft Seinfeld commercial

If as one expert said Seinfeld is the perfect pitchman to showcase Vista as the operating system of the 1990's, the director of Eternal Sunshine, a story about breakups in which the protagonist has his memory erased to forget the pain of his ex-girlfriend, may be the perfect compliment to this whole effort. The campaign is already a joke, can't wait to see the rest of it.

Fifty Percent Price Increase for Both Daily Seattle Papers

And next quarter they will wonder why their ad revenue is down. Advertisers aren't dumb - they know circulation will drop.

Did NBC Alter the Olympics' Opening Ceremony?

Viewing the 2008 Olympics opening ceremony online at NBC's Olympics website, you can see that the order in which the countries were presented was very different from the actual order of the countries in the ceremony, as listed at Wikipedia. NBC skipped roughly 100 countries ahead, then jumped back and forth, apparently delaying the appearance of the United States in its home market until later in the broadcast. (In fact, the US team was shown on the infield before they were shown marching!) NBC did not acknowledge this in its broadcast. Is NBC altering the reality of the broadcast to boost ratings? Was this true only online, or also in the live broadcast?

Facebook's Beacon is Super Creepy

A couple of hours earlier, I had purchased tickets to see Dark Knight at the Fandango Web site - Fandango.com. Fandango - not associated with Facebook. Yet, Fandango shared the details of my credit card transaction with Facebook. They did this despite the fact that I gave Fandango my personal email address and I'm registered on Facebook with my work address. So, sure - Facebook was giving me a choice as to whether to publish my purchase to my 297 Facebook friends. But despite my awareness of Beacon - and my 13 year history developing Web applications, I was creeped out in a visceral way. But then, even when I thought I told Facebook not to publish the information, it published to my profile anyway.

Newspaper Ad Network Shuns Google, Yahoo, MS

The New York Times, and the Tribune, Gannett, Hearst companies have launched their own ad network, called QuadrantOne. It will let advertisers place ads on media sites in 27 major markets, and let them target readers by content type, demographic information, and online behavior. Notably absent from the deal: Google, Yahoo and Microsoft.

The BAE makeover

Under investigation for bribing the Saudi Arabians, BAE has launched a big ad campaign to win hearts and minds.

Prostitution bust: Newspaper is charged

The free alternative paper is calling the arrests an assault on the First Amendment an argument that might not fly in court, given that investigators say they videotaped Weekly employees selling ad space to undercover officers who openly claimed to be prostitutes.

Advocacy Group Blasts Unilever's 'Hypocrisy'

The organization claims that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development" while Ogilvy & Mather's "Real Beauty" ads for Dove promote healthy self-images for women.

1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior

The ability of new media to monitor what consumers are doing like keeping track of which Web sites they visit is fueling the interest in behavioral targeting. Several speakers also described how they were using traditional media to more precisely aim advertising at consumers based on behavior, through steps like tailored television commercials.

Corporate sponsorship plan for Golden Gate Bridge a touchy subject

What does it say about our infrastructure when we can't even afford to keep up landmarks such as the Golden Gate Bridge and instead plan to sell them in part through corporate sponsorships?

Advertising Age - BP Touts Greenness, Then Asks to Dump Ammonia

BP has applied for, and received a permit to dump more toxic discharges into Lake Michigan, all the while promoting their green image.

Google to buy DoubleClick for $3.1 billion

Google outbids Microsoft: Seeking to expand its already well-honed ability to sell targeted Internet advertisements, online search leader Google Inc. said it has agreed to pay $3.1 billion in cash to acquire ad-management technology company DoubleClick Inc.

Phil de Vellis: I Made the 1984 Clinton Ad

HuffPo gets the exclusive from citizen political ad agency Phil de Vellis. He made the ad in his apartment in one day. Not bad.

Google to Sell Ads Using New Cost-Per-Transaction Model

Google is planning to test a program that will allow advertisers to purchase display or text ads using predetermined cost-per-transaction prices as an alternative to the traditional cost-per-click or cost-per-thousand pricing models offered by the company.

Viacom’s Full-Court Press for Online Ads

Video advertising, while less than 5 percent of online spending, is the fastest-growing advertising category online, generating $410 million last year, an increase of 82 percent from 2005, according to eMarketer, an online advertising research firm.