http://www.newscloud.com/section/branding Fri, 05 Dec 2008 09:26:58 +0100 FeedCreator 1.7.2 en-us http://www.newscloud.com/read/ASAP_Branding Tips on branding your business that you can implement now. This is an important topic for all small business owners, you are only as powerful as your brand. You can spend a lifetime building your brand but it can take only a few missteps to take you back to square one. Ask Arthur Andersen.

]]> http://www.newscloud.com/read/Starbucks_Saucy_Siren_Boobs_Are_Back Is the Starbucks mermaid the new Paris Hilton? As mentioned on Crosscut, the quality of Starbucks' new everyday Pike Place blend is the subject of discussion, but so too is the company's "new" iconic, retro logo. In use for at least a few more weeks as part of Starbucks' effort to reconnect consumers with the chain's funky, regional roots, the logo is a version of the company's original. The big news: the saucy siren's boobs are back!

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