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      Facebook's Beacon is Super Creepy

      Posted by Jeff from Idealog.US

      A couple of hours earlier, I had purchased tickets to see Dark Knight at the Fandango Web site - Fandango.com. Fandango - not associated with Facebook. Yet, Fandango shared the details of my credit card transaction with Facebook. They did this despite the fact that I gave Fandango my personal email address and I'm registered on Facebook with my work address. So, sure - Facebook was giving me a choice as to whether to publish my purchase to my 297 Facebook friends. But despite my awareness of Beacon - and my 13 year history developing Web applications, I was creeped out in a visceral way. But then, even when I thought I told Facebook not to publish the information, it published to my profile anyway.

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    • Newspaper Ad Network Shuns Google, Yahoo, MS

      Posted by Jeff from Chineseinvancouver.blogspot

      The New York Times, and the Tribune, Gannett, Hearst companies have launched their own ad network, called QuadrantOne. It will let advertisers place ads on media sites in 27 major markets, and let them target readers by content type, demographic information, and online behavior. Notably absent from the deal: Google, Yahoo and Microsoft.

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    • Prostitution bust: Newspaper is charged

      Posted by Jeff from MSNBC

      The free alternative paper is calling the arrests an assault on the First Amendment — an argument that might not fly in court, given that investigators say they videotaped Weekly employees selling ad space to undercover officers who openly claimed to be prostitutes.

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    • Advocacy Group Blasts Unilever's 'Hypocrisy'

      Posted by Jeff from adweek.com

      The organization claims that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development" while Ogilvy & Mather's "Real Beauty" ads for Dove promote healthy self-images for women.

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      1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior

      Posted by Jeff from New York Times

      The ability of new media to monitor what consumers are doing — like keeping track of which Web sites they visit — is fueling the interest in behavioral targeting. Several speakers also described how they were using traditional media to more precisely aim advertising at consumers based on behavior, through steps like tailored television commercials.

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    Garrett comments on:

    Advertising Age - BP Touts Greenness, Then Asks to Dump Ammonia

    BP is bad. They are currently attempting to subvert and take over education at Berkley with the Energy Biosciences Institute. Their deal with the University is pretty messed up; they would have secure areas on campus where they control who enters, they would be allowed to advise students and create curriculum, etc. Altogether really bad for a public institution… More reasons here:

    http://www.stopbp-berkeley.org/

    Plus most biofuel solutions have a bunch of inherent problems…

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    11:13 am 8/20/07
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    Jeff

    Member since Jul 2008

    Jeff is the founder of NewsCloud. He is also a freelance writer and blogs at Idealog.

    Seattle


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