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    • Phony clicks on online ads rise

      Posted by Jeff from Seattle Times

      Well said: "The motives for click fraud vary. Most often, Web-site owners repeatedly click the ads on their own sites to generate money for themselves. In other cases, advertisers target the ads of their rivals to drain their marketing budgets."

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    • The Ad-Busting Brain

      Posted by Billbar from Seed Magazine

      "Advertisers should keep in mind that when they use personality terms for a product—reliable, trustworthy, cheerful—consumers are not associating those purely human qualities to the products in question," said lead author Carolyn Yoon, "It could be that associating an actual person with a brand is the only way to get those human characteristics to stick."

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    Garrett comments on:

    Advertising Age - BP Touts Greenness, Then Asks to Dump Ammonia

    BP is bad. They are currently attempting to subvert and take over education at Berkley with the Energy Biosciences Institute. Their deal with the University is pretty messed up; they would have secure areas on campus where they control who enters, they would be allowed to advise students and create curriculum, etc. Altogether really bad for a public institution… More reasons here:

    http://www.stopbp-berkeley.org/

    Plus most biofuel solutions have a bunch of inherent problems…

    Reply »

    11:13 am 8/20/07
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    Jeff

    Member since Aug 2008

    Jeff is the founder of NewsCloud. He is also a freelance writer and blogs at Idealog.

    Seattle


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