Click fraud

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      Google Discusses Click Fraud

      Posted by Jeff from Washington Post

      I think there is a lot of fraud in their content ad network (not search) that is beyond detection: "Today, Google came a little bit closer to revealing its click fraud numbers. Shuman Ghosemajumder, who leads Google's anti-click fraud effort, said Google is consistently identifying less than 10 percent of all clicks as click fraud and it does not charge advertisers for these clicks. In fact, advertisers never know about these clicks."

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    • Phony clicks on online ads rise

      Posted by Jeff from Seattle Times

      Well said: "The motives for click fraud vary. Most often, Web-site owners repeatedly click the ads on their own sites to generate money for themselves. In other cases, advertisers target the ads of their rivals to drain their marketing budgets."

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