Flexcar

Seattle's Flexcar merges with rival Zipcar

Posted by Jon from Seattle Times

The nation's largest urban car-sharing company, Cambridge, Mass.-based Zipcar, is absorbing Seattle-based Flexcar in a move that could hasten the spread of a business whose rapid growth relies on lifestyle marketing as much as its promise to save people money. Executives said Tuesday the two will combine by week's end to create a company three times the size of Flexcar, with more than 5,000 vehicles and 180,000 subscribers in 48 cities. Terms of the merger were not disclosed.

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