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    • Junk Mail Keeps the Post Office Alive

      Posted by Jeff from Newsweek

      The Postal Service lost $1.1 billion in its latest quarter. That number would be even larger if it weren't for direct mailings, which now constitute 52 percent of mail volume, up from 38 percent in 1990. Revenue from direct mail "is the financial underpinning of the Postal Service-it could not survive without it," says Michael Coughlin, former deputy postmaster. But 89 percent of consumers say in polls that they'd prefer not to receive direct-marketing mail; 44 percent of it is never opened.

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      Why I'll never give a nickel to Catholic Relief Services

      Posted by Billbar

      I hate marketers. And when the sales pitches fill up my snail mailbox, I just throw them, unopened, into a basket to be shredded. I recycle a bag of shredded junk every few weeks or so. And the marketing weasels know this. So they've come up with several new ploys to stop you from shredding the junk mail before you open it. The most insidious of these is the inclusion of metal objects in the mailings -- one group actually stuck in a nickel, but other types of tokens are becoming common.

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    Jeff

    Member since Dec 2008

    Jeff is the founder of NewsCloud. He is also a freelance writer and blogs at Idealog.

    Seattle


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