Marketing

Starbucks' Saucy Siren Boobs Are Back!

Posted by Jeff from crosscut.com

Is the Starbucks mermaid the new Paris Hilton? As mentioned on Crosscut, the quality of Starbucks' new everyday Pike Place blend is the subject of discussion, but so too is the company's "new" iconic, retro logo. In use for at least a few more weeks as part of Starbucks' effort to reconnect consumers with the chain's funky, regional roots, the logo is a version of the company's original. The big news: the saucy siren's boobs are back!

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The Top 100 Video Sharing Sites to Upload Video clips

Posted by sm101 from You Tube

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I am data; politicians micro-target me to get elected

Posted by VincebusEruptum from Scholarsandrogues

To our presidential candidates, I am not a human being: I am a set of data points, one of about 168 million sets of data points collected by both the Democratic and Republican national committees. Presidential candidates will base their direct-mail, push-poll, robo-call and volunteers-knocking-on-my-door messages on computerized analyses of me as data. I will be micro-targeted by candidates’ campaign organizations for the sole purpose of producing a vote...

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Advocacy Group Blasts Unilever's 'Hypocrisy'

Posted by Jeff from adweek.com

The organization claims that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development" while Ogilvy & Mather's "Real Beauty" ads for Dove promote healthy self-images for women.

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A Dot-Org Stresses That It’s No Dot-Com

Posted by Jon from New York Times

Interesting. TIAA-CREF is making its nonprofit-ness the center of its new marketing campaign. Dot-org pride, baby!

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Suspicious devices part of marketing plan

Posted by Jeff from MSNBC

Oh My God: “The packages in question are magnetic lights that pose no danger,” Turner said in a statement. It said the devices have been in place for two to three weeks in 10 cities: Boston; New York; Los Angeles; Chicago; Atlanta; Seattle; Portland, Ore.; Austin, Texas; San Francisco; and Philadelphia.

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In Board Sports, Insider Status Makes Gear Sell

Posted by Jeff from New York Times

Interesting article about how Nike is too corporate to penetrate the world of skateboard and snowboard marketing. Usually, they just create sub-brands e.g. American Spirit tobacco, but apparently that hasn't worked or been tried.

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