A check list to help tackle corporate reputation risk would require companies to design and implement a strategic, top-down risk management program where all business events with potential consequences on the firm's reputation capital are identified. Here’s how to do it.
CEOs say attacks on corporate reputation are becoming more frequent, apologies from the boss are losing potency and it takes about 3 and half years to recover when your reputation has been trashed
Most companies are bad at protecting their reputation. Here’s a forensic guide on identifying, quantifying and managing the risks to a company's reputation long before the unspeakable substance hits the fan.
Significant news that Microsoft has overtaken Johnson & Johnson and topped the Reputation Quotient survey. The research was done before the Vista debacle but it doesn't matter anyway. Respondents were more interested in the philanthropy of Bill Gates than in whether Microsoft's products were any good.
Trust in business continues to fall with polls showing people now have less faith in the corporate world with only 18 per cent of people saying business executives had high or very high ethical standards. Business executives are now ranked in the same league as lawyers, insurance salesmen and HMO Managers. And the numbers are heading south.
